One of my first projects as CSUN Alumni Relations‘ Membership and Engagement Coordinator was to create, develop, and execute a new university spirit marketing campaign that would be managed through my role. The concept began with the classic Flat Stanley idea – a traveling character that displays different people and places. I decided to take this concept to the next level by transforming it into a CSUN Spirit Flag. I had seen other institutions do something similar (my alma mater included) and figured that with the magnitude in size and population of CSUN, this would be a very engaging element with the community.

Brand consultation is a field that I had not had many opportunities to embark on but always had a keen interest in. Analyzing a brand and its image and how to take its identity to the next level gets my Public Relations skills buzzing and sparking with ideas!

A close friend of mine had recently launched her clothing line, OWT Wear, a little over a year ago and inquired me to take on the role as Creative Director for this brand. I had interacted with this brand before, primarily as a model and ambassador, so having the opportunity to be a part of the management team was exciting! Through monthly social media calendars to marketing campaign brainstorms, I hit the ground running on consulting the OWT brand to get to the next level.

In 2014, the Committee for Athletic Student Engagement (CASE) was created and established at CSUN. This committee is made up of a couple of different branches in the CSUN community: The University Corporation, Athletics, Student Housing, Associated Students, Matador Band, and on occasion the CSUN Cheer team. CASE aims to create engagement opportunities for CSUN Student Housing residents at athletic events, all while fulfilling one of CSUN’s Planning Priorities (Using Athletics as a Tool for Engagement).

In my first semester of my Spanish graduate program at California State University, Northridge, I took an Art of Translation course that absolutely changed my viewpoint on translation studies. While I have had prior experience in translating, it had been mainly been informal and casual settings. As an important project for this course, we had to collaboratively translate the book Escuchar sin oír: Relatos del silencio, an anthology of short stories about Mexican children that are deaf or hard of hearing, by Guillermo Adrián Sanchez González.

Photography has always been a fun hobby and creative outlet for me. As an intern for MAM Events and Designs (now known as Dang Fine Rentals), I would make sure to snap some intimate shots of our work for personal use; during my undergraduate career at CalLutheran, I put my photography skills to practice in photography courses as well as working as a photojournalist for The Echo. So when I was assigned to coordinate and photograph a photo shoot for the Learfield Spring 2018 Lookbook, it’s safe to say I was absolutely THRILLED to be behind the camera lens again.

This is one of my favorite projects that I’ve been so lucky to produce and create: a CSUN Popsocket. Popsockets absolutely revolutionized the phone accessory industry in 2017, it seemed that everyone was jumping to add this feature to their cellphones!

(image via Matiana Mitchell)

In the summer of 2014, I received one of my greatest blessings: becoming an intern for the Matiana Mitchell. I had just finished my sophomore year at California Lutheran University and was searching for internships to gain experience in the event planning industry. A former boss of mine referred me to Matiana, which resulted in a breakfast meeting/interview with her at 10 Speed Coffee in Calabasas and me becoming a part of the what was formerly called MAM Events and Designs team (now Dang! Fine Rentals).

I began my position as The University Corporation’s Program and Marketing Assistant in the summer of 2017. While my role entitled a variety of duties, one of the key jobs was handling and maintaining CSUN Dining’s social media presence. Given that CSUN’s primary demographic are students between ages 18-25, having an effective and reliable social media is presence to communicate with this audience. And let’s just say I had (and still have) BIG IDEAS for CSUN Dining and continuously transformed it on a daily basis.

Spring 2017

As the former Graduate Assistant for Student Engagement for CSUN Student Housing, I had the privilege to create and coordinate the 2017-2018 Residence Halls Association Executive Board recruitment event.